Stripes Beauty
After the period shouldn't be a question mark
Campaign Engagement Lift (485%) Top Performing Post (all time) Stripes Earned (countless)
When Stripes Beauty – the #1 pro-aging & menopause solutions brand founded by Naomi Watts – was looking to spark conversations for International Women’s Day – the Corner Table Creative team hit the ground running.
And then, hit a roadblock. Why?
We found that 9 in 10 women never learn about menopause, which stems from a shocking lack of education in the medical field. We openly discuss periods, but when it comes to the second act – perimenopause and menopause – the dialogue goes quiet. The cultural silence around menopause fuels confusion, shame, and isolation, when in reality, this phase is a testament to resilience, experience, and power.
Which leads to our campaign idea: What comes after the period shouldn’t be a question mark.
The campaign came to life across social, CTV and web with product-forward key art and a hero video, where Naomi Watts shares her own journey following a stark visual comparison between the talk around periods and menopause.
Results
Our hero campaign video was Stripes’ top-performing post during International Women’s Month, driving a 485% lift in engagement. Beyond the immediate results, the campaign set the tone for a bold new chapter in the brand’s development, opening the door to richer storytelling and deeper audience connection.
Work
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