Rodan + Fields
Going BTS with the #1 female-founded dermatologist brand
Days of Shooting (2) Content Created (500) Engagement Rate (5.9%)
Our goal was to modernize Rodan + Fields’ strong heritage as the #1 female-founded dermatologist brand, bringing new customers behind-the-scenes.
To activate quickly on social, we concepted, art directed, and captured content with our in-house team of creators across a total of nine different setups in two days to efficiently sustain a year-long marketing calendar. Over the course of the shoot, we generated over 500 pieces of content and started posting within a week.
Results
Our creative strategy and content is now driving a 5.9% engagement rate on Instagram, 85% above benchmark for the beauty industry and is already reaching 60% more accounts on Instagram.
Work
For more information, get in touch at hello@cornertablecreative.com
Corner Table Creative is a social-first agency, creating content through the lens of memorable connections. Nice to meet you 👋