Sweetgreen
You don't have to be a salad person to be a Sweetgreen person
ROAS (+27%) Menu Items Launched (7) Salads Eaten (429)
Corner Table Creative and Sweetgreen continue to partner on a variety of playful and result-driven campaigns to communicate that you don’t have to be a salad person to be a Sweetgreen person.
To punctuate these initiatives (including the launch of Protein Plates & Caramelized Garlic Steak) and reinforce the brand’s relevancy for dinner, we launched a protein-forward campaign that taps into consumer mindset around the new year.
The team planned and activated media across paid social, paid search, and OOH as well as with a bespoke influencer campaign targeting key audience segments. Paid social creative was developed based on a year’s worth of learnings and new testing variables, ensuring exceptional performance while garnering new insights for future iteration.
Results
Overall, the business saw up to an 18% lift in key markets during the campaign period, with a 27% increase in ROAS and 38% improvement in cost per unique reach. The influencer campaign exceeded platform benchmarks with a 5.72% engagement rate and doubling projected reach.
Work
For more information, get in touch at hello@cornertablecreative.com
Corner Table Creative is a social-first agency, creating content through the lens of memorable connections. Nice to meet you 👋