ResortPass
Taking viewers on vacation before the day pass even starts
Bookings (+173%) CTR (+53%) Vacation Days (13)
Since partnering together in late 2024, the business has seen a 173% increase in bookings, a 53% increase in click-through rates on Meta and a 34% decrease in cost per purchase.
With no new video content available, we’ve focused our efforts on leveraging relatable UGC and creator-driven footage – creating vignettes of everyday moments, because the desire to get away, even just for a few hours, any day of the week, is what makes ResortPass so magical. Specifically our new video assets saw a 69% lift in click-through rates, outperforming the brand’s previous creative and driving people to book.
We test variables like content type, unit type, destination type and key narratives – delivering multiple assets per concept. This allows us to iterate in real-time based on bi-weekly performance, apply learnings to the next batch of creative, and build a Social Playbook per platform and audience.
Results
With the success we’ve seen from our shift in strategy and social-first creative, we’ve now expanded ResortPass’ social and digital presence to TikTok, Reddit, YouTube and CTV.
Work
For more information, get in touch at hello@cornertablecreative.com
Corner Table Creative is a social-first agency, creating content through the lens of memorable connections. Nice to meet you 👋