The Goddard School
Wonder of Learning, meet disposable camera
Total Views (+7.3M) Accounts Reached (+740%) Kids Behind the Camera (100%)
The Goddard School had an opening to evolve from a top preschool account into a true brand presence and trusted village for parents. The goal was to make the Goddard brand channel a source of realness, humor, and credible support — bringing Wonder of Learning to life in a way that feels both educational and entertaining.
We built a joyful, discovery-forward concept that captured Wonder of Learning in action by handing disposable cameras to preschoolers and letting curiosity lead. Originally planned as a two-part series (kids in action, then the photo reveal), we also used real-time platform insights to unlock an extra opportunity: testing a single long-form cut as an Instagram Trial Reel.
Results
Trial Reels, but make it viral. This simple distribution tweak gave the story a bigger runway, helped it reach far beyond existing followers, and ultimately fueled viral momentum that kept growing once it moved to the main feed with views above 7M.
Work
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Corner Table Creative is a social-first agency, creating content through the lens of memorable connections.
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